Top 10 Principles of Good Web Design for Developers
A website is always the first point of contact when customers are looking for information. Nowadays, people judge the reputation of a company based on its excellent web design.
There are many factors to consider when designing a website, such as design, usability and functionality. Because these factors will really help to convert first-time visitors into potential or regular customers. So a good website design with better user experience will help to rank well in SERP (Search Engine Results Page).
1. A KISS Always Works: A website with minimal design elements helps visitors understand a company's business—its products and services. Adding too many design elements to a website will make it look cluttered, and if it takes too long to load, users may leave or leave the site.
KISS (Keep It Simple, Stupid), a rule that flourished in America in the 1960s. Navy means that any idea or design that is simple works better than complex. So a design with a simple layout, few color schemes and negative space will create a lasting impression in the minds of visitors and entice them to take the desired action.
2. Design To Attract The Target Audience: The website should be designed in such a way that it fulfills the objective of the company, which is to attract the target audience. Since everything has gone digital today, it is important to create a stunning website design that suits the tastes of the intended audience.
So to design a good website, companies should study customer feedback and other competitor sites to know their likes and dislikes about a design.
3. Usability And Functionality: Apart from stunning visuals, the functionality and usability of a website influences the buying decision of consumers and is considered as the most important element of design.
As mentioned earlier, if the navigation system is easy, users will not get confused in finding information and may buy the product or service. Every company should cover all aspects when designing a website, from site load speed, navigation, advanced search options to CTA (call to action) button placement and minimal design.
4. Highlight What Is Needed: In this fast-paced world, people hardly have the patience to go through every single piece of content or page. About 95% of visitors quickly scan content looking for specific information, so it's important to design a site that highlights key content.
A website with a clean presentation, such as a clear header; text font, color and size; Bullets or lists of numbers etc. will create a good impression on the visitors and entice them to buy the product or service.
5. Design Should Reflect The Image Of The Company: Although the image of the company depends on the history of its services to the customers, some solid visual element to get a good image of the company to the first time or potential customers. need.
There are many factors behind the construction of a website, such as color psychology, white space, background images, etc., so companies should keep in mind that the desired design of the website should not affect the aesthetics of the design.
If every aspect of a design element fits perfectly on a website, the company's vision becomes clear, which will ultimately lead to more conversions.
6. Use Less Technical Words: The main purpose of website design is to help customers understand what the company offers and what the company is about.
Companies should be careful when choosing words to describe their products or services because when a non-expert user visits your website, they may seem confused by technical jargon.
Although the usage of words varies based on the target audience, it is advisable to use commonly used terms for better understanding.
7. Traditional Method Always Helps: Today everyone can see inappropriate placement of pages on a website in the name of modern design. This so-called modern design confuses visitors, and they leave the page, resulting in lower conversion rates.
Hence traditional elements, such as 'About', 'Contact', 'Services' , "Disclaimer" and 'Blogs', and their placements always work well as they help potential users to select the desired information and take the desired action.
8. Mobile Friendliness: Since most of the users nowadays use smartphones, the website should be optimized to fit with different types of digital devices and smartphones.
This is why most designers use responsive design or optimize the site, making it mobile friendly. Google always tries its best to return content that is closely related to the user's query. So to enhance user experience, Google is coming up with new ways to improve voice search.
9. Importance Of Site Load Speed: If a website takes too long to load, visitors may get frustrated and leave the site. The aesthetics of a website is very important, but the loading speed of the site also plays an important role in the mind of consumers or visitors, which influences their purchasing decision. pictures and content used should be good optimized.
The use of CSS, JavaScript and HTML will also determine the speed of the website, So use it effectively.
10. Placements Of Visual Elements Help Conversions: Correct placement of visual elements will enable first-time visitors or potential customers to take the desired action without losing them.
Content is intended to help consumers understand the company's mission, vision, and products or services. Hence, apart from other content on the website, the call-to-action element should be well designed and highlighted to convert a first-time visitor into a potential customer.
Design principles will always lend a hand when designing a website. The art of web design requires a lot of concentration and the ability to think from all angles. The end goal is to provide a site that is look attractive, user-friendly and informative. So knowing the basics of designing will always help in creating a unique web design that stands the test of time.
