What Does SEO Do for A Website?
If you're a business owner, chances are you have a website and for those of you who have a website, you've probably at least heard the term search engine optimization, also known as SEO.
Even if you're completely tech-savvy and don't know the first thing about SEO, you should have an idea of how important it is to a website. But if you've made it to this post, that's probably all you know about SEO.
Regardless, whether you know anything about it or not, the fact is that a website that isn't optimized for search engines is pretty useless. As our SEO Manager Daniel always says, "If you build it, they only work in the field of dreams."
But what does that mean?
Just because you have a website doesn't mean it will get traffic, and if you want to get quality traffic to your site from people who are actually interested in what you have to offer. If you have, you need SEO. .
So if you're still asking yourself, "Why do I need SEO for my website?" And if you want to know more about why this is so important, you should keep reading.
In this article, I'm going to explain what SEO is, what it entails, and discuss the benefits of SEO and some of the potential consequences of neglecting this most important part of your website.
What is SEO? In short, SEO is the process of making your website easily found by search engines.
There are many possible strategies involved, but I'll cover that a bit more in a moment.
No matter what strategy you choose, if your SEO efforts are successful, your website will appear at the top of the results that people see on search engines. Enter relevant to your work.
Done right, SEO can bring quality traffic to your website from people who are actually looking for what you have to offer.
And you can be sure they're looking for it, because in order to find your site, they have to type in a keyword that's directly related to your business.
For example, let's say you own a sporting goods store in Vancouver and you want to bring potential customers to your website who are looking for sporting goods in Vancouver.
One tactic you can try to bring this audience to your website is to create a blog post around that keyword and how to add the keyword phrase "sporting goods in Vancouver" to your website. Search.
If all goes well, search engines like Google will eventually recognize that your blog post contains that keyword, and when someone searches for it, your blog will be indexed. It will show up somewhere in the search results.
Ultimately, the goal is to appear on the first three pages of search results, and preferably on the first page.
Why is this so important?
Well, for example, Google can get millions of search results for a single query, so if you're not on those first three pages, your website will probably get lost in a sea of competitors.
To give another example of how this works, let's look at a phrase we've been able to review here at eVision Media.
If I search for small business branding design on Google, our logo and graphic design page shows up on the first page of search results.
How did we get there?
Well, in the browser tab in the image below, our logo and graphic design page is actually called Small Business Brand Design.
However, when someone searches for this keyword, Google recognizes that this is the title of our page and therefore includes our page in the search results for that keyword.
So now that you have a better understanding of what SEO is, let's talk about it.
Search Engine Optimization (SEO) can provide many benefits to any website. But believe it or not, the benefits of SEO can go far beyond just making your site discoverable on search engines.
So if you want to know how SEO can benefit many other aspects of marketing, this article is for you.
Among other things, it explains how your SEO insights can be used to inform your website content strategy and give you a better understanding of your target market.
What does SEO involve?
A large part of the effectiveness of SEO is due to the use of keywords. After all, if a search engine doesn't know what your website has to offer, how can it rank it in its results or present those results to users who are actually looking for them?
But as I said above, there are many different tactics used to optimize websites for search engines, and they are correct.
